The procedure of testing the possibility on elements of your website with the definitive goal of increasing the percentage of users who take the required action. Learn More
Landing pages are found to be a capable medium to convert leads into customers. That’s why it is essential for the landing pages to be unique and well-written to compel the lead to press on the call to action button.
How can we help?
With the help of marketing automation tools, we drive traffic to your website. We also use it to do an A/B testing to help you identify which landing page performs better and provide a customizable and comprehensive report on the observations. This will help you identify the elements that resonate with the leads and use it in the future communication to generate more leads.
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Heat Mapping & Visitor Recordings
Worried about the drop in traffic or visitors dropping off? Installing heatmaps ( like Hotjar) and eye tracking plugins can help understand this phenomenon and improve the conversion rates. A tool like Hotjar can test web pages and throw us the insights like on what page the maximum number of visitors are exiting the site, on what page they spend more time, their click patterns, scrolling behaviour, Form & field analysis, feedback forms, etc.
UI / UX
A website with a superior User Experience (UX) and User Interface (UI) will always excel in better conversion rates. It allows the prospect to get the necessary data and facilitates them towards the buying process.
With that said UI & UX goes beyond the creativity, colours and graphics used in the website or an app and addresses the core functionalities for which it has been designed for.
What Is A/B Testing?
A/B testing also known as split testing is a method of comparing two versions of a webpage/ landing pages/contact forms/ PPC ads /marketing campaigns, etc…against each other to determine which version performs better. Various Statistical techniques is used to determine which variation performs better for a given conversion goal. Split testing eliminates the assumptions and offers a scientific way of optimising the website. It enables the business owners and the martech consultants to take data-informed decisions that shift business conversations from “we think” to “we know.”
Measurement & Reporting
As the famous saying says, “If you can’t measure it, you can’t improve it” We do not stop at the implementation of the strategy. We also analyse and provide customised, and actionable reports on the marketing campaigns to help you identify the right metrics to be used in future campaigns.