Web Design & Development
A website is like an address of your business online. It adds credibility to your business and gives your prospects an overview of your offerings. If your marketing objective is to generate leads and convert them into customers, then a website should be one of the first things to strike off your to-do list. At FunnelHub, we understand the importance of a website and thus help in designing and developing websites that represent the ethos of your organization in the best way.
Search Engine Optimization
The most organic and easy way to attract customers is by optimizing your website to rank high on the search engine. Your website gets visibility when a user enters a keyword in the engine and finds your website on the top of search engine result page. This is possible only when you have an SEO strategy in place. Without a proper SEO strategy, your website is almost non-existent in the digital world.
Social Media Management
Over billion of people are present on various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, which makes them the apt platform to promote your services. Without presence on social media platforms, you face risk of losing your customers to your competitors. Social media platforms gives you an opportunity to engage with your prospects and customers real-time, which is not possible with traditional marketing. It also helps you promote your brand in a cost-effective way.
Undeniably content is king, and it is the core of inbound marketing. It is your content through various formats such as blogs, whitepapers, videos etc. that’s going to bring traffic to your website. So, content marketing has to be an essential part of your marketing strategy. Adding content to your website without a well-planned strategy can hamper your brand image. It has to address the problems of your audience so they can engage with your brand repeatedly and convert into a customer.
People not have an account in social media, but they will surely have an email account. This notion has led the marketers to include email marketing as a part of their inbound marketing strategy. According to an eMarketer study, the ROI of email marketing is around 122% . So, it is the best form of communication to connect with your existing customer and engage with your new customer. Email marketing helps in nurturing leads by sending them personalized emails and prompting them to consider buying your products.
Unlike SEO which focuses on driving organic traffic to the website, PPC is a paid form of internet advertising that increases the traffic on your website. While Google Adwords is the popular PPC strategy, paid media such as banners, videos, search ads, and display ads are equally useful in driving traffic to your website.