You don’t want just any web traffic, you want the right traffic. With right buyer persona and content built with context, you can attract ‘Right’ traffic.
After you attract the right visitors, the next step is to convert those into leads by gathering their contact information. This has to be done with right content.
Pat your back! You converted the leads and are on track. Now the feat you to achieve is close those leads on right time.
Just because someone has already written you a check doesn’t mean you can forget them! Inbound companies continue to engage, delight, and (hopefully) upsell their current customer.