Lead Generation

Lead Generation is a subset of demand generation activity. Demand generation process creates the awareness and arouses the interest in the minds of the consumers. Whereas, in the Lead generation the broader intent is to collect data on the target segment which could then be used to nurture prospects into hot leads and eventually as customers. Long form, short-form content, Targeted advertising (search, display or social), Retargeting all done with active landing pages, Call to action buttons(CTA’s) and contact forms become a part of an effective lead generation process.

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